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You are here   > Home » Best Practices » Cost

   Best Practices in Web Production


Cost

"It's about how smart you are in your use of Internet technologies, not how many stores you have, how big you are, or how much capital you have." - John Sidgmore


In the end, what really matters is the impact your online efforts have on the market you address and your bottom line. And that means serving users -- customers and prospects -- very well in every respect.

Masters and servants

Both graphic design and technology should be servants to the master goal of providing a great experience for users. Obsessing about pretty pages and bleeding-edge applications is usually a waste of time and money.

What users want

These are the major factors driving repeat visitors to web sites, according to Forrester Research:

  • High quality content (75%)
  • Ease of use (66%)
  • Quick to download (58%)
  • Updated frequently (54%)

None of these require large outlays for graphics or technology. In fact, the most efficient and effective web production technologies available today can be acquired for free or at a very low cost. Inexpensive but highly professional graphics are also readily available.

Learn more about powerful and flexible open source technologies.

 Best practices

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